businessman-woman-shaking-hands-office-colleagues-working-laptop-background
  by /0 comments

Five ways to create a first impression

It’s said that you only get one chance to make a first impression and when that one chance is the difference between signing up a new client or not you want to make sure your first impression counts. Here are five ways to ensure you make an impact.

 

happy-businesswoman-laptop-computer-calling-smartphone-office

Ensure your social media profiles portray a professional image.

Make sure your social media profiles are up to date

An initial first impression is often made online these days, particularly through LinkedIn. Sue Currie, founder of Shine Academy is a personal branding expert and says potential clients can form an impression even before they meet you through checking out your social media profile.

“Therefore it’s important your profiles portray a professional image,” she says. “Staying up to date with social media is crucial, as is ensuring your social media profiles are portraying a professional image.”

Sue advises having a professional head and shoulders photo taken for your LinkedIn profile. “Make sure you wear business clothes in the photo and keep your profile information up to date,” she says.

Be responsive

Rapport building and “social selling” can happen well before any face-to-face meeting, Sue says. “Ensure you respond to any emails and phone calls in a timely manner,” she adds. “Keep all communication open, friendly and helpful.”

 

business-partners-shaking-hands-meeting-hall

A warm smile, firm handshake and confident, direct eye-contact are some ways to create a positive first impression.

Be prepared and look the part

Prepare for any meetings by gathering your thoughts and having prepared notes. Sue advises being a few minutes early for the meeting. “Have everything you need either in a stylish compendium, computer or folder,” she says. “Be neat and accessible. You don’t always have to be a suit but it is important to be well groomed.”

Watch the body language

Body language should be open, expansive and approachable. “A warm smile, firm handshake and confident, direct eye-contact will display confidence,” Sue says.

Follow up quickly

Once the prospective client walks out the door it can be easy for nothing to happen. Opportunities can go cold if you rely on the client to get back to you. The best approach is to immediately send them an email saying how good it was to meet them.

In the meeting, it’s always a good idea to promise to send the client something you discussed. If you’re an accountant, for example, this might be a white paper on cash-flow management. This way you have a reason to follow up quickly and to show you’ve been listening and responding to their needs.

 

Share this article

Gayle Bryant

Gayle has been a financial and business journalist and sub-editor for almost 30 years. She has written for a wide range of newspapers, magazines, custom and trade press and websites. Gayle’s articles regularly appear in the Sydney Morning Herald’s small business section and the Australian Financial Review’s special reports section.

The opinions expressed in this article are the opinions of the author(s) and not necessarily those of Homeloans Ltd.