Small business

sales-clerk-talking-telephone-giving-credit-card-customer

Convert customers online with a digital strategy

There’s no mistaking the importance of digital strategy in 2017. From a well-designed website through to social media and online advertising, if you’re not...   Read More

small-business-people-takeaway-service-concept-happy-man-waiter-giving-paper-cup-hot-drink-customer-coffee-shop-serving
Creating engaging blog posts that will connect with your readers can convert leads into potential customers.

8 steps to writing great blog content for your business

As a small business owner, you’ll be constantly looking for ways to bring new users and leads to your website so you can sell...   Read More

trello-office-laptop-management-tools-software-screen

3 management tools for remote workers

Working as a freelance writer for most of my career has meant learning different management tools that allow me to collaborate with clients, co-workers,...   Read More

linkedin-experience-know-how-people-banner-man-smart-casual
In April this year, LinkedIn, now owned by Microsoft, claimed 500 million users from more than 200 countries, making it the most popular social platform for professional networking

Using LinkedIn to build your business

LinkedIn is a great way to build your brand and develop a rapport with your clients. And while you may already have a profile,...   Read More

businessman-woman-shaking-hands-office-colleagues-working-laptop-background

Five ways to create a first impression

It’s said that you only get one chance to make a first impression and when that one chance is the difference between signing up...   Read More

older-man-young-man-having-argument-office-business-meeting-laptop
Warnings are designed to identify where an employee needs to improve his or her conduct, rather than as a tool for dismissal.

How to give a formal warning

Unfortunately, there may be times when the behaviour of one of your employees warrants a formal warning. But what is the correct procedure for...   Read More

young-man-working-physical-therapist-treating-foot

Injured employees afraid to speak up, new report shows

Fears about losing their jobs and paying the bills are weighing heavily on the minds of many injured Australians – and it’s setting back...   Read More

two-men-working-laundrette-computing-orders

Avoiding disasters in family businesses

If you thought catching up with your family once a year during the summer holidays was stressful enough, think of what the nearly 500,000...   Read More

businesswoman-facing-front-team-discussing-meeting-office

How to keep your staff engaged

No one wants to lose good staff, especially in times of skill shortages, so what can you do to motivate and retain your employees?...   Read More

business-training-modern-office-computer-laptop-white

How to know if you are an effective leader

An effective leader is someone who can communicate rationally, connect relationally, manage practically, and lead directionally and strategically. Effective leaders demonstrate not just IQ...   Read More