Business owners reveal secrets to succeed in business
Okay, you’ve got a great idea for a small business. But before you sign that lease, order that stock or commission that website design, listen to some words of wisdom from 5 small business people who’ve been there, done that.
“If you can find a niche market, otherwise find something you are passionate about, this will help you to drive the business to its greatest. For the first year or so put all your money back into the business, buy more stock and build it. If you have a website get someone to do your back end keywords. Doing so this has giving me great web presence. It doesn’t matter what your name is or what you’re selling, it all comes down to your advertising of your website. Last of all, it’s a lot of hours and hard work. It’s all worth it in the end!!”
“I always tell my students if I had my time again, I wouldn’t complicate things as much as I did,” Lissanne says referring to professional organiser training section of her business. “Your website can be a single page, mine became a content monster and is now a chunky mess! If you’re going to do ANY marketing, it needs to be measurable.
“Many successful businesses don’t have a web presence, business card or waste time setting up on Facebook. (Personally, I think Facebook suits a particular audience, so be sure that’s where your clients are if you set up there) Be good at what you do and provide exceptional customer service and marketing takes care of itself.
“If you’ve never run a business of been self-employed, just think of it as wearing many different hats. Running a business is nowhere near as difficult as you think it is. If you’re currently employed by someone, you probably wear just one or two hats to do with your skill set. When you’re self employed, you get used to wearing more hats, like: accounts, marketing, sales, HR, customer service, administration, cleaning and maintenance, and then your actual trade or skill hat!
‘It’s not that hard. You don’t have to be an expert in every area, just basic knowledge is needed. Learning from those who ARE experts is another way to go. Above all, DON’T MAKE IT MORE TRICKY THAN IT REALLY IS!’